Craft is a versatile productivity application designed for comprehensive note-taking, document management, and task organization. Created to function seamlessly across all user devices, it provides a unified workspace that enables users to capture ideas, structure their thoughts, and manage complex projects effectively. By focusing on a block-based architecture, Craft allows users to build documents that evolve with their thinking, whether through simple text notes or sophisticated, data-rich databases and collections. The application is built to be both powerful enough for professional use and intuitive enough for daily personal organization.

The functionality of Craft centers on its flexible structure, which supports a variety of content types including text, images, videos, PDFs, and embedded web content. Users can organize their content using spaces, folders, tags, and rich databases known as collections. The tool also incorporates advanced capabilities through its API and Model Context Protocol (MCP) integrations, allowing it to connect with various external tools such as Claude, ChatGPT, Cursor, and Apple Shortcuts. This integration capacity transforms Craft into a central hub for information, enabling automated workflows and intelligent data management.

Some of the key features are:

• Block-Based Editor: Each element in a document, such as a checklist, image, or text snippet, exists as an individual block that can be easily moved, grouped, and reordered.
• Multi-Device Sync: Enjoy a consistent writing experience with real-time synchronization across iPhone, iPad, Mac, Windows, and Web platforms.
• Offline Support: Keep working without interruption regardless of internet availability, with changes syncing as soon as a connection is restored.
• AI Assistant: Utilize built-in AI capabilities to summarize content, translate text, or execute custom prompts, with options for cloud-based or private on-device processing.
• Rich Media Embeds: Paste links for instant previews or embed various file types directly into documents for better context.
• API & MCP Integration: Connect your Craft workspace to AI platforms and automation tools to pull in data, research, or content strategy updates automatically.
• Custom Styling: Apply professional themes and designs to make documents visually engaging and shareable as public web pages.
• Collaborative Spaces: Create shared environments for teams or families to work together efficiently within the same subscription framework.

Craft is used by individuals and teams who require a balance between simplicity and deep structural functionality. Operationally, users interact with the platform through a clean, intuitive interface that supports rapid documentation entry. It excels in environments where users need to bridge the gap between initial thought capture and final output. By allowing documents to be published directly to the web, Craft acts as a CMS for personal blogs, dashboards, and project wikis.

Some common use cases include:

• Project Management: Organize tasks, timelines, and documentation within a single, cohesive project board or collection.
• Personal Knowledge Management: Build a personal wiki that links related ideas, notes, and research using backlinking and tag structures.
• Creative Content Creation: Write and edit long-form articles, scripts, or newsletters with an integrated workflow that handles both writing and publishing.
• Professional Productivity: Maintain meeting notes, daily journals, and progress trackers that are accessible across desktop and mobile devices.
• Academic Research: Store course materials, bibliographies, and project outlines in a structured, easily searchable format.