Dub is a link management and attribution platform that helps users turn URLs into trackable assets with analytics, conversion tracking, and affiliate capabilities. It is designed for marketers, creators, and developers who need more than basic URL shortening.

At its core, Dub allows users to create branded short links with custom domains, then track detailed performance metrics such as clicks, geography, devices, and referral sources. Beyond clicks, it extends into conversion tracking, enabling users to understand how links drive signups, sales, and revenue rather than just traffic.

The platform combines three main capabilities: short link generation, analytics, and affiliate/partner program infrastructure. This allows businesses to manage campaigns, run referral programs, and measure marketing ROI in a single system instead of using multiple disconnected tools.

Dub also provides advanced link features such as UTM builders, A/B testing, geo/device targeting, QR code generation, and deep linking. These tools help optimize campaigns and improve conversion performance across different channels.

Developers can integrate Dub programmatically through its API, enabling automated link creation and analytics tracking inside applications or marketing systems. The platform is also used by teams for scalable link infrastructure and campaign management.

A key part of Dub is its focus on attribution clarity—helping users understand exactly which links, campaigns, or partners generate revenue, rather than relying on incomplete or fragmented analytics setups.

Key features include:

• Branded short links with custom domains
• Real-time click and conversion tracking
• Affiliate and referral program support
• UTM builder and campaign management tools
• Geo and device-based routing
• A/B testing for link optimization
• QR code generation per link
• API for programmatic link creation
• Analytics dashboards with revenue attribution
• Team collaboration and link organization tools

Common use cases include:

• Marketing campaign tracking and attribution
• Affiliate and influencer marketing programs
• Content creator link management
• SaaS and product growth analytics
• Conversion tracking from social media or ads
• Developer integration for link automation

Dub is positioned as a modern alternative to traditional URL shorteners, focusing on full-funnel attribution and revenue tracking rather than simple click metrics.