Linktree is a web-based platform that allows users to create a personalized landing page containing multiple links, all accessible through a single URL. It was designed to solve the limitation on many social media platforms—such as Instagram and TikTok—that typically allow only one clickable link in a user’s profile.

With Linktree, users can consolidate links to websites, social profiles, content, products, and other resources into one centralized page. This page can be customized with branding elements like colors, fonts, and layouts, enabling creators and businesses to maintain a consistent online identity while directing traffic to multiple destinations.

The platform operates on a freemium model, offering basic link aggregation features for free, with paid plans that unlock advanced customization, analytics, and monetization tools. Users can also track engagement metrics such as clicks and conversions, helping optimize how audiences interact with their content.

Linktree has become widely adopted by creators, influencers, businesses, and organizations as a simple way to manage and distribute links across platforms. It is often used as a lightweight alternative to building a full website, acting as a “digital hub” or mini landing page.

Key features include:

• Single customizable link-in-bio landing page
• Ability to add multiple links to content, products, and platforms
• Analytics for tracking clicks and audience engagement
• Custom themes, branding, and layout options
• Monetization features such as payments and link-based sales

Common use cases include:

• Sharing multiple links on social media profiles
• Promoting content or products
• Building creator landing pages
• Managing online presence
• Driving traffic to external platforms

Linktree was founded by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys and is headquartered in Melbourne, Australia.