OpenPanel is an open-source analytics platform designed to give teams and developers deep insights into website and product usage without sacrificing privacy or control.

It unifies web analytics (page views, visitors, referrers) with product analytics (custom events, funnels, retention, user profiles) in a single dashboard, offering real-time data, session replay, and custom reporting.

OpenPanel emphasizes cookieless tracking and GDPR compliance, and it can be self-hosted for full data ownership or used via its cloud service.

The platform addresses the complexity and cost of traditional analytics tools by providing transparent pricing, developer-friendly SDKs, and a privacy-first design that avoids invasive tracking.

It supports a wide range of integrations through SDKs for web, mobile, and backend environments, making it suitable for both simple websites and complex products.

Key features include:

• Unified web and product analytics (events, funnels, retention)
• Real-time dashboards and interactive charts
• Session replay with privacy controls
• Cookieless, GDPR-compliant tracking
• Self-hosting option for full data ownership

Common use cases include:

• Tracking website performance and visitor behavior
• Analyzing product usage and user flows
• Monitoring conversion and retention metrics
• Replaying user sessions to troubleshoot UX issues
• Consolidating analytics into one privacy-respecting platform