RevenueCat is a developer platform that provides infrastructure, tools, and analytics for managing in-app purchases and subscriptions across mobile and web applications. It is designed to simplify the complex process of handling billing, subscription logic, and revenue tracking for apps on platforms like iOS, Android, and the web.

Building subscription systems natively requires handling multiple app store APIs, backend infrastructure, receipt validation, and edge cases such as upgrades, downgrades, renewals, refunds, and cross-platform access. RevenueCat abstracts this complexity by offering a unified SDK and backend that manages these processes automatically, allowing developers to focus on building product features instead of billing systems.

The platform acts as a single source of truth for subscription data, normalizing information across app stores and payment systems. It provides real-time analytics and insights into revenue, retention, churn, and customer behavior, helping teams make data-driven decisions about pricing and growth strategies.

RevenueCat also includes tools for creating and managing paywalls, running A/B tests, targeting users, and experimenting with pricing or messaging without requiring app updates. Its cross-platform capabilities allow users to purchase on one platform and unlock access across others, enabling seamless subscription experiences.

The platform is widely used by mobile app developers, startups, and enterprises to accelerate time to market, reduce infrastructure costs, and improve monetization performance.

Key features include:

• Unified SDK for handling subscriptions and in-app purchases across platforms
• Automatic receipt validation and subscription lifecycle management
• Real-time analytics for revenue, retention, and customer behavior
• No-code and configurable paywalls with A/B testing capabilities
• Cross-platform purchase syncing (iOS, Android, web, and more)

Common use cases include:

• Managing mobile app subscriptions
• Implementing in-app purchases
• Running pricing experiments
• Analyzing revenue performance
• Building cross-platform monetization systems without custom backend infrastructure

RevenueCat was founded in 2017 by Jacob Eiting and Miguel Carranza and is used by tens of thousands of apps worldwide to power subscription-based business models.