Serus is an AI-powered privacy platform designed to help individuals and organizations regain control over their digital footprint in an era where online exposure is often inevitable. Founded in Stockholm by a team of security professionals and privacy advocates, the company aims to move beyond simple monitoring by providing automated solutions that actually remove exposed personal information from the internet. The platform was built from a need for more proactive, technology-driven defense against the risks of impersonation, data leaks, and digital manipulation.

The Serus platform functions by scanning both the surface and dark web to map a user's complete digital exposure. By utilizing proprietary agentic search intelligence and open-source intelligence (OSINT), the platform identifies fake accounts, AI-generated impersonations, deepfakes, and exposed personal data. Once identified, Serus automatically executes removal requests with search engines and other third-party sites to reduce the user's online risk, providing a continuous, automated cleanup process that requires minimal manual intervention from the user.

Some of the key features are:

• Automated Removal: Continuous monitoring of data broker sites and automated submission of removal requests to minimize digital footprints.
• Advanced OSINT Monitoring: Scans both surface and dark web sources to detect personal data leaks, unauthorized profiles, and impersonation attempts.
• Real-time Alerting: Immediate notifications regarding new exposures or mentions of brand or personal data across news sites, social platforms, and forums.
• Integrated AI Assistant: An AI-powered assistant accessible through channels like WhatsApp, Slack, and Telegram for monitoring and investigative tasks without leaving the conversation.
• Enterprise Dashboard: A centralized view for organizations to map employee and brand exposure, categorize findings, and generate reports on risk mitigation.
• Sensitive Data Detection: Identification of unredacted high-risk information, such as passwords or financial identifiers, requiring explicit authorization to access.

The tool is designed for seamless integration into daily workflows, allowing users to configure settings for automatic monitoring and removal of their exposed information. It serves as a continuous security layer that adapts as new online threats, such as sophisticated deepfakes and AI scams, evolve. Users can manage their exposure directly through the Serus platform, benefiting from a system that acts as a proactive digital investigator working on their behalf.

Some common use cases include:

• Individual Reputation Protection: Helping individuals remove leaked personal information and fake social media profiles to protect their personal identity and reputation.
• Brand Reputation Monitoring: Enabling businesses to track mentions of their company across forums and news sites to quickly identify and address negative press or potential PR crises.
• Corporate Risk Mitigation: Allowing organizations to map the collective exposure of their workforce and minimize the surface area for potential social engineering or phishing attacks.
• Journalist and Executive Security: Providing high-profile individuals with continuous monitoring for sensitive data exposure to prevent targeted harassment or account takeover attempts.