Unlayer is a comprehensive developer platform that empowers SaaS companies to embed professional-grade content creation experiences directly into their products. Created as a solution to save teams months of development time, the platform provides a unified set of visual builders for emails, landing pages, documents, popups, and images. By integrating Unlayer, companies can offer their users robust, drag-and-drop design tools that are fully white-labelable, ensuring a seamless, native experience that aligns with the host product's branding and design language. The platform is built to be both secure and scalable, maintaining SOC 2 compliance and a 99.9% uptime SLA, making it suitable for startups and large enterprises alike.

Functionality revolves around providing embeddable, AI-powered design interfaces that support the full content creation workflow. From initial design to final export, Unlayer handles the complexities of cross-client email rendering, responsive page layouts, and PDF generation, allowing developers to focus on core product features rather than maintaining individual content editors. Developers interact with the platform through a powerful SDK that supports typed configurations, themes, event handling, and granular permissions, alongside React components, a CLI, and REST APIs for server-side operations.

Some of the key features are:

• Drag-and-Drop Builders: Intuitive no-code editors for emails, pages, documents, popups, and images.
• AI Assistant: Embedded AI capabilities for generating content, rewriting text, retouching photos, and creating layout variations.
• Universal Compatibility: Emails that render reliably across 90+ email clients and pages that are responsive by default.
• White-Labeling: Complete control over UI, branding, custom tools, and storage to ensure a native feel.
• JSON Design Schema: A standardized schema that allows designs to be versioned, diffable, and interoperable across different builders.
• Export APIs: Capability to export content into multiple formats including HTML, PDF, image, plain text, and ZIP.
• Developer SDK: A robust platform including typed configuration, React elements, CLI, and event-based hooks for deep customization.
• Content Collaboration: Real-time comments, approvals, and role-based access to facilitate teamwork.

Operationally, Unlayer functions as a service integrated via its SDK. After initializing the editor with a specific display mode (email, web, document, etc.), developers can load existing templates or JSON designs, manage assets, and capture output. The platform handles the underlying heavy lifting, such as rendering engines for emails and PDF generation for documents, and provides various ways to persist and export data. Integration is straightforward, often requiring minimal code to embed a full-featured editor that can be further extended with custom blocks, tools, and themes.

Some common use cases include:

• Email Service Providers: Building white-labeled email editors for users to create newsletters and automated sequences.
• CRM Tools: Allowing sales representatives to design and send personalized outreach content without leaving the platform.
• Document Automation: Enabling users to create and export professional proposals, contracts, and invoices as polished PDFs.
• Marketing Platforms: Providing users with tools to build and manage landing pages, lead-capture popups, and announcements.
• AI Content Products: Integrating a structured canvas into AI-driven applications to provide users with layout and design editing capabilities.
• Internal Tools: Standardizing how team members design, edit, and distribute company-wide updates and reports.